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A poetics of resistance : the revolutionary public relations of the Zapatista insurgency
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- Summary
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""Conant has an ear for story, poetry, and wonder, his new telling of the Zapatista struggle is full of delights.͠Raj Patel, author of Stuffed and Starved" ""Conant's engrossing book distills criti...
""Conant has an ear for story, poetry, and wonder, his new telling of the Zapatista struggle is full of delights.͠Raj Patel, author of Stuffed and Starved" ""Conant's engrossing book distills critical lessons about the Zapatistas use of storytelling, spectacle, and truly revolutionary marketing. Whether you're already deeply immersed in Zapatismo or new to this profoundly important social movement, A Poetics of Resistance is essential reading."'͠Patrick Reinsborough, co-founder of smartMeme" ""Ivan Illich once said: 'Through arguments you can only come to conclusions. Only stories make sense.' Near the end of his life, Ivan also said that only a poetic language can express today what we need to say. Considering the current challenges and risks, a fresh, poetic look at the Zapatistas, to clear our vision, is badly needed. This is a useful book for those looking for sense in these dark times."͠Gustavo Esteva, founder of Universidad de la Tierra in Oaxaca, Mexico" ""A valuable exploration of the literary and cultural context of the Zapatista struggle in Mexico. A Poetics of Resistance captures an essence of revolution only revealed through word and poetry."͠Oscar Olivera, author of Cochabamba!" "The Zapatistas' famous "Ya basta"͠enough already!͠was the first uttering of a new story: a story about unbinding the ties of official history, uncovering buried seeds of popular resistance, and revealing the glimmerings of a truly insurgent modernity. Combining narrative history, literary criticism, ethnography, and media analysis, A Poetics of Resistance is a refreshing take on Mexico's Zapatista movement by examining the means, meanings, and mythos behind the Zapatista image." "The first "postmodern revolution" presented itself to the world through a complex web of propaganda in every available medium: the colorful communiques of Subcomandante Marcos, the ski masks, uniforms, dolls, murals, songs, and weapons both symbolic and real. By proliferating a profound and resonant set of myths, symbols, and grand historical gestures calculated to reflect their ideologies, organizing methodologies, and cultural values, the Zapatistas helped set into motion a global uprising, and the awareness that behind this uprising is a renewed vision of history. This engaging and innovative examination of the Zapatistas communication strategies will be an important tool for movements everywhere engaged in creating a world where many worlds fit; in demolishing History in order to construct histories; and in unseating not only the powerful, but Power itself."--BOOK JACKET.
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- Creator
- Jeff Conant
- Format
- Books
- Language
- English
- Publication
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- Edinburgh ; Oakland : AK Press, [2010]
- ©2010
- Physical Details
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- 384 pages : illustrations ; 21 cm
- ISBNs
- 9781849350006, 1849350000, 9786612946653, 128294665X, 1849350418
- OCLC
- ocn697120875, ocn318877250
- "Being a true tale of a possible better world in its first untamed imaginings."
- Includes bibliographical references and index.
- I. We Are Named, Now We Will Not Die -- Against Oblivion -- Insurgent Narrative, Narrative Insurgence -- We Are Here, We Resist -- Branding Popular Resistance -- Autonomy vs. Insurgency: A Word on Contradictions -- II. Living Myth, Reviving History -- The Story of January 1, 1994 -- Living Myth -- Tourism at the End of the World -- The Sleep of Reason Breeds Nightmares -- Old Antonio's Dream -- Voice of the Wind, Voice of the People -- Guardian and Heart of the People -- The Twin Heroes -- Eternal Returns -- Zapata Vive, La Lucha Sigue -- The Aguascalientes -- The Inverted Periscope: Assault on the Colonial Mind -- Liberation of the Enchanted World -- Interregnum: A Dream of Paradise Lost -- III. Of Masks, Mirrors, and Metamorphosis -- A Poetics of Liberation -- The Story of the Ski Masks -- The Story of December 30, 1993 -- Metamorphosis -- The Mask and the Mirror -- We Who Have Died in Order to Live -- We Are the Dead of Forever -- The Mask of the Other -- The Other as Icon: Little Dolls Bearing Little Guns -- Violence as Symbol -- Armed Diplomacy -- A Jovial Image: The Revolutionary Ethics of Good Humor and Good Sportsmanship -- IV. So That the True Tongue Is Not Lost, or The Story of the Words -- The Language of the True Men and Women -- Pardon? -- Social Netwar on the Information Superhighway -- The March of Progress: A Dying Colonialism -- Speaking the Master's Tongue -- V. Tilting at Windmills -- Enter Don Durito de la Lacandona -- Tilting at Windmills -- Power Against Power -- To Lead by Obeying -- We Are All Marcos -- Marcotrafficking in the Age of Digital Storytelling -- Speaks the Gray-Eyed Indian -- Hybridity and Resistance -- The Zapatista March for Dignity -- VI. One No and ManyYeses -- Through Our Silence Resounds Our Word -- What Democracy Looks Like -- The Caracoles and the Good Government Councils -- If-There Is a Tomorrow, It Will be Made by the Women -- The Sixth Declaration and the Other Campaign -- Pluriethnicity, Plurinationality, and Insurgent Modernity, or A World in which Many Worlds Fit -- An Extremely Brief and Irascible Aside on Old Antonio and the Problem of "Development" -- P.S.: A Postscript which Masquerades as an Aside but Is in Fact an Important Point -- Launching the Carnival against Capital -- The New Horizon: From Resistance to Re-existence