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"As America's top small-business management expert, Jane Applegate has networked with thousands of outstanding entrepreneurs from coast to coast and written about them in her nationally syndicated ...
"As America's top small-business management expert, Jane Applegate has networked with thousands of outstanding entrepreneurs from coast to coast and written about them in her nationally syndicated column "Succeeding in Small Business." Now she shares her practical knowledge to help you avoid the pitfalls and tap the full potential of starting and running your own enterprise. This uniquely valuable guide is written in a lively, no-nonsense style and enriched by scores of interviews with people who have made being their own bosses pay off in handsome profits. It offers exactly what you need to know to meet every challenge."--BOOK JACKET.