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Guerrilla marketing : secrets for making big profits from your small business
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Jay Conrad Levinson
- Format
- Books
- Language
- English
- Publication
-
- Third edition
- Boston : Houghton Mifflin, 1998
- Physical Details
-
- viii, 388 pages ; 23 cm
- ISBNs
- 9780395906255, 0395906253
- OCLC
- ocm39143202
- Includes bibliographical references (pages [362]-372) and index.
- 1. What Is Guerrilla Marketing? -- 2. Entrepreneurial Marketing: The Guerrilla Difference -- 3. The Thirteen Most Important Marketing Secrets -- 4. The Blueprint: Developing a Guerrilla Marketing Plan -- 5. Secrets of Developing a Creative Marketing Program -- 6. Secrets of Selecting Marketing Methods -- 7. Secrets of Saving Marketing Money -- 8. Secrets of Obtaining Free Research -- 9. Canvassing: Marketing on an Eye-to-Eye Basis -- 10. Personal Letters: Inexpensive and Effective -- 11. Telephone Marketing: Dialing for Dollars -- 12. Circulars and Brochures: How, Where, and When -- 13. Classified Advertising Hints: Making Small Beautiful -- 14. Signs: Big and Little -- 15. The Yellow Pages: Turn Them to Gold -- 16. Newspapers: How to Use Them with Genius -- 17. Magazine Advertising -- 18. Radio: It Costs a Lot Less Than You Think -- 19. Television: How to Use It, How Not to Abuse It -- 20. Outdoor Advertising: What It Can and Cannot Do -- 21. Direct-Mail Marketing: Pinpointing Your Prospects -- 22. Advertising Specialties and Samples: If You've Got It, Flaunt It -- 23. Free Seminars, Consultations, and Demonstrations: Show and Sell -- 24. Trade Shows, Exhibits, Fairs: Making a Public Spectacle -- 25. Miscellaneous Marketing Tools -- 26. Public Relations: Instant Credibility -- 27. Professional Marketing -- 28. How Guerrillas Use Psychology -- 29. How Guerrillas Win Battles