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Brand esSense : using sense, symbol and story to design brand identity
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Neil Gains
- Format
- Books
- Language
- English
- Publication
-
- London ; Phildelphia : Kogan Page Limited, [2014]
- Physical Details
-
- ix, 218 pages : illustrations ; 24 cm
- ISBNs
- 9780749470012, 0749470011, 9780749470029
- OCLC
- ocn852681957
- Includes bibliographical references (pages 205-211) and index.
- The reality of perception -- The senses close up -- Sensing from a distance -- Symbols and signs -- Story and archetypes -- Using archetypes in branding -- Finding the esSense of your brand -- Applying the esSense framework