Branded male : marketing to men

Author / Creator

Tungate, Mark, 1967-

Available as

Physical

Summary

"Branded Male sets out to discover what makes men tick as consumers and how products and services are effectively branded for the male market. Using a day in the life of a fictional "branded male",...

"Branded Male sets out to discover what makes men tick as consumers and how products and services are effectively branded for the male market. Using a day in the life of a fictional "branded male", Mark Tungate looks at male-orientated brands and their marketing strategies."--BOOK JACKET.

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