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Manuscripts, Theses
The role of marketing effort in supply chain management
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Xuemei Su
- Format
- Manuscripts, Theses
- Language
- English
- Publication
-
- 2007
- Physical Details
-
- xi, 119 leaves : charts ; 29 cm
- OCLC
- ocn221657380
- Vita.
- Microfiche copy: University Microfilms No. 32-79106.
- Thesis (Ph. D. in Management Science)--University of Wisconsin--Milwaukee, 2007.
- Includes bibliographical references (leaves 113-118).
- Also available on the Internet.
- Motivating retail marketing effort: Optimal contract design -- Contract design in presence of dominant retailer's grey market activity -- The role of marketing effort in managing threats from grey market