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Winning in the women's health care marketplace : a comprehensive plan for health care strategists
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Genie James
- Format
- Books
- Language
- English
- Publication
-
- San Francisco : Jossey-Bass Publishers, [2000]
- ©2000
- Physical Details
-
- xix, 271 pages : illustrations ; 24 cm
- ISBNs
- 9780787944445, 0787944440
- OCLC
- ocm41892389
- Includes bibliographical references and index.
- Pt. 1. The Health Care Gatekeepers: Women Hold the Keys. 1. Understanding the Women's Health Marketplace / John Kaszuba. 2. The Women's Health Movement / Genie James. 3. Consumer Pressure Meets Public Policy / 4. Following Women's Dollars / 5. Adapting Product Lines and Information Technology for the Consumer / Genie James -- Pt. 2. Women's Health Care: Mission, Managed Care, and Market Share. 6. Success Factors for Providers of Women's Health Services / Kathleen C. Hanold. 7. Private Sectors and the Women's Health Market / Rita J. Menitoff. 8. Integrated Systems of Care for Women's Health / Jaynelle F. Stichler. 9. The Social Reconnaissance Approach for Understanding Women's Health / Michael R. J. Felix and James N. Burdine. 10. The Underserved Woman as a Business Consideration / Genie James, Stacy A. Graham and Laura J. Reed. 11. Getting the Most from Each Marketing Dollar / Pt. 3. The Hands Touching the Patients: Models for Care. 12. Physician Integration: When to Partner / Jeffrey B. Persson. 13. Practicing Care: The Nurse Practitioner Model / Cathy Hoot. 14. Employer Strategies: Women in the Workforce / Genie James and Holly E. Owens. 15. Creating Healing Environments for Women / 16. Women's Health as a Strategic Initiative / Genie James and C. Ann Boeke. 17. Medicare Risk: Evolution and Implications for Women / Kimberly Weiss. 18. Relationship-Centered Care: Hope on the Horizon / 19. Conclusion