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Campaign strategies and message design : a practitioner's guide from start to finish
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Mary Anne Moffitt
- Format
- Books
- Language
- English
- Publication
-
- Westport, Conn. : Praeger, 1999
- Physical Details
-
- xi, 207 pages : illustrations ; 25 cm
- ISBNs
- 9780275955922, 0275955923, 9780275964702, 0275964701
- OCLC
- ocm39391214
- Includes bibliographical references (p. [201]-203) and index.
- 1. The Campaign Professional -- 2. Research Strategies / Dean Kazoleas -- 3. Basic Strategies -- 4. Message Strategies -- 5. Communication Selection Strategies