Corporate annual report for the year ending December 31, 2010, for Acuity, a property and casualty insurer based in Sheboygan, Wisconsin.
Created in the style of a children's pop-up book, using themes and imagery from nursery rhymes (with sections headed: Jack Be Nimble; Jack and Jill; Hey Diddle Diddle; Little Bo Peep; Humpty Dumpty; and Mary, Mary, quite contrary).
Consists of 7 double-page spreads of colorful pop-up and movable illustrations. The first six page openings each have a mini-booklet (9 x 10 cm.) mounted in the lower right corner, containing financial and statistical data for the company. A sheet of summarizing data is mounted inside the back cover, facing a page which features caricatures of the board of directors.
"Paper engineering by Andrew Baron, Popyrus Studio, Inc.; illustrations by Aaron Boyd, AB Illustration; art direction & design by Drew Foerster, DuFour Advertising, LLC; writing by Bret Blizzard & Michael Voelker."--P. [4] of cover.