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Total global strategy : managing for worldwide ...

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Total global strategy : managing for worldwide competitive advantage

Author / Creator: Yip, George S
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Creator: George S. Yip
Format: Books
Language: English
Physical Details: xxi, 261 pages : illustrations ; 23 cm
ISBNs: 0131244884, 9780131244887
OCLC: ocm30473202

Includes bibliographical references (pages 246-254) and index.

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International business enterprises -- Management.
Strategic planning.

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Total global strategy : managing for worldwide competitive advantage

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