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Brand vandals : reputation wreckers and how to build better defences
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Steve Earl and Stephen Waddington
- Other Title
-
- #Brand vandals
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- London : Bloomsbury, 2013
- Physical Details
-
- x, 271 pages ; 20 cm
- ISBNs
- 1472905202, 9781472905208
- OCLC
- ocn855044253
- Includes bibliographical references and index.
- The rise of brand vandals / Stephen Waddington -- Tackling brand vandals / Steve Earl