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Prove it before you promote it : how to take th...

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Prove it before you promote it : how to take the guesswork out of marketing

Author / Creator: Cuno, Steve, 1954-
Available as: Physical

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Creator: Steve Cuno
Format: Books
Language: English
Physical Details: xxvi, 230 pages ; 23 cm
ISBNs: 9780470381182, 0470381183
OCLC: ocn227192045

Includes bibliographical references (pages 221-224) and index.

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Marketing -- Management.
Advertising -- Management.
Marketing.
Advertising.

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Prove it before you promote it : how to take the guesswork out of marketing

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