BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers

Author / Creator

Carmichael, Matt, author

Available as

Physical

Summary

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small...

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

Show More