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A darker side of fair

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Shedding new light upon issues of global diversity, this documentary focuses on the extent to which a "fairness fetish" has permeated Indian society. The preference for lighter, fairer skin is exam...

Shedding new light upon issues of global diversity, this documentary focuses on the extent to which a "fairness fetish" has permeated Indian society. The preference for lighter, fairer skin is examined in various areas including the fashion industry and arranged marriages. Evidence of the fair skin ideal is traced back to the great epics of India, the Ramayana and Mahabarata, through the British Raj, up through contemporary society. With a focus on the emotional and psychological impact, this film addresses the historical and contemporary factors that contribute to the pressures thrust upon Indian women by a society obsessed with fair skin.

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