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Competitive marketing : a strategic approach
- Author / Creator
- Available as
- Physical
Details
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- Creator
- John O'Shaughnessy
- Format
- Books
- Language
- English
- Publication
-
- Third edition
- London ; New York : Routledge, 1995
- Physical Details
-
- xiii, 749 pages : illustrations ; 26 cm
- ISBNs
- 9780415127868, 0415127866, 9780415093170, 0415093171
- OCLC
- ocm31436772
- "Third revised and enlarged edition"--T.p. verso.
- Includes bibliographical references and index.