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Advertising media planning : a brand management...

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Advertising media planning : a brand management approach

Author / Creator: Kelley, Larry D., 1955-
Available as: Physical

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Creator: Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan
Format: Books
Language: English
Contributors: Jugenheimer, Donald W

Sheehan, Kim Bartel, 1958-
Physical Details: viii, 291 pages : illustrations ; 24 cm
ISBNs: 9780765626356, 0765626357
OCLC: ocn709408018

Includes bibliographical references and index.

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Advertising media planning.
Brand name products.
Marketing.

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Advertising media planning : a brand management approach

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