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The cultural dimension of international business
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Gary P. Ferraro
- Format
- Books
- Language
- English
- Publication
-
- Third edition
- Upper Saddle River, N.J. : Prentice Hall, [1998]
- ©1998
- Physical Details
-
- xii, 196 pages : illustrations ; 23 cm
- ISBNs
- 0137275617, 9780137275618
- OCLC
- ocm36201518
- Includes bibliographical references (pages 187-192) and index.
- Cultural anthropology and international business -- Culture and international business a conceptual approach -- Communicating across cultures: language -- Communicating across cultures: the nonverbal dimension -- Contrasting cultural values -- Negotiating across cultures -- Coping with culture shock -- Developing global managers -- Cross-cultural scenario discussions -- Locating relevantcultural information