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Public relations cases : international perspectives
- Available as
- Physical
Details
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- Creator
- edited by Danny Moss and Melanie Powell with Barbara DeSanto
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Second edition
- New York, NY : Routledge, 2010
- Physical Details
-
- xvi, 192 pages : illustrations, maps ; 25 cm
- ISBNs
- 9780415773362, 0415773369, 9780415773379, 0415773377, 9780203088982, 0203088980
- OCLC
- ocn435422996
- Includes bibliographical references and index.
- Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign