Good for business : the rise of the conscious corporation

Available as

Physical

Summary

"In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising...

"In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses ofthe future: purpose beyond profit; humanized leadership; corporate consciousness; and collaborative partnerships."--BOOK JACKET.

Show More