Includes bibliographical references (pages 219-232) and index.
Ch. 1. Education and Propaganda: The Propaganda Debate Between the Wars -- Ch. 2. Communications Research Comes of Age -- Ch. 3. The Social Ideas of American Mass Communications Experts -- Ch. 4. Paul F. Lazarsfeld and the Bureau of Applied Social Research -- Ch. 5. Wilbur Schramm and the Founding of Communication Study -- Ch. 6. The Universe of Discourse in Which We Grew Up -- Ch. 7. Conclusion