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Why we love Disney : the power of the Disney brand
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Andi Stein
- Format
- Books
- Language
- English
- Publication
-
- New York : Peter Lang, [2011]
- ©2011
- Physical Details
-
- 282 pages : illustrations ; 23 cm
- ISBNs
- 9781433108976, 1433108976, 9781433108983, 1433108984
- OCLC
- ocn678924508
- Includes bibliographical references and index.
- Introduction -- Disney history: the Walt Disney years -- Disney history : the post-Walt years -- Disney characters -- Disney films -- Disney television -- Disney theme parks -- Disney music -- Disney theater and live entertainment -- Disney travel and tourism -- Disney sports -- Disney home entertainment and interactive media -- Disney marketing and promotion -- Disney merchandising -- Disney and the global marketplace