Blunders in international business

Author / Creator

Ricks, David A

Available as

Physical

Summary

"This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including more than one hundred new international business blunders. Wel...

"This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including more than one hundred new international business blunders. Well-known old blunders have been replaced in order to update the lessons learned." "Blunders in International Business takes a fascinating look at how mistakes are made everyday by large and small companies as they try to compete globally. Whether a translation or a management mistake, David Ricks has uncovered many informative, entertaining blunders that will make this book hard to put down."--BOOK JACKET.

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