Includes bibliographical references (pages [151]-192) and index.
Introduction -- Let's take it outside: the new front on the Hill -- A new Washington community: the foundation for Congressional public strategies -- Congressional responses to changes: members adapt to "going outside" -- The parties' public relations response: marketing the brand -- Running public relations operations on the Hill: strategies, successes and failures in message marketing -- The president meets Congress in a new media world: the public relations battle over the stimulus package -- Thinking constitutionally: challenges of deliberating while turned inside-out