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Consumption and advertising in Eastern Europe and Russia in the twentieth century
- Available as
- Online
Details
- Creator
- Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska, editors
- Format
- Books
- Language
- English
- Publication
-
- Cham, Switzerland : Palgrave Macmillan, [2023]
- Physical Details
-
- 1 online resource
- ISBNs
- 9783031202032, 303120204X, 9783031202049, 3031202031
- Includes indexes.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Intro -- Preface -- About This Book -- Contents -- Notes on Contributors -- Abbreviations -- List of Figures -- Introduction -- Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century: Introductory Remarks -- Entanglements and Overlaps of Modernities -- Consumerism, Consumer Societies and Advertising as Representations of Lifestyles of Modernity -- Consumption, Consumerism and Advertisements in Eastern Europe -- State of Research on Consumption and Advertising in Eastern Europe -- Focal Perspectives and Structure -- Notes -- References
- Rise of Modern Consumption and Advertising before World War II -- Handmade by Peasants for Metropolitan Consumers: Textiles, Social Entrepreneurship, and the Austro-Hungarian Countryside -- The Countryside and Modern Luxury Consumer Culture -- Establishing the Social Business of the Rural Home Industry -- Marketing Rural Textiles as Fashion -- Conclusion -- References -- German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication -- Consumer Policy -- Consumer Culture -- Communications and Effects on Lifestyle via Advertising -- Conclusion
- Notes -- References -- The Role(s) of the Czechoslovak New Woman as a Consumer: The Case of the Women's Magazine Eva (1928-1938) -- The Situation of (the New) Women in the First Czechoslovak Republic -- The women's Magazine Eva and the New Womanhood -- The Various Facets of Gendered Consumerism in Eva -- "What Adorns a Beautiful Woman": Fashion & Beauty -- "Women, Motorize!": Mobility & Traveling -- Conclusion -- Notes -- References -- "Soviet Style" of Advertising and Consumption -- Fur Trade in Turmoil: Pelt Commodification in Leipzig from Fin de Siècle to Sovietization
- Turning Fetish into Fashion -- From Isolation to Cooperation -- At the Turning Point -- Expropriation and Destruction -- No Place for Fetishism -- Conclusion -- Notes -- Bibliography -- Early Soviet Consumption as a First "Battle" on the Cultural Front -- A First Cultural "Battle" -- Chocolate and Furs as Objects of Ideological Criticism and Social Belonging -- From Public Discreditation to State Promotion -- Instead a Conclusion: The End of the Early Soviet Cultural Battle? -- Notes -- References
- "They Even Gave Us Pork Cutlets for Breakfast": Foreign Tourists and Eating-Out Practices in Socialist Romania During the 1960s and the 1980s -- Developing International Tourism in the 1960s -- Tourism and Food Policies -- Food and Consumption Practices in Restaurants -- Conclusion -- Notes -- References -- Transformations in Socialist Consumer Cultures and Advertisements -- Socialism Without Future: Consumption as a Marker of Growing Social Difference in 1980s Hungary -- Negotiating the Market Within the Plan -- Societal Tensions -- Conclusion -- Notes -- References
Subjects
- Advertising -- Russia (Federation) -- History -- 20th century.
- Advertising -- Soviet Union.
- Advertising -- Europe, Eastern -- History -- 20th century.
- Consumption (Economics) -- Russia (Federation) -- History -- 20th century.
- Consumption (Economics) -- Soviet Union -- History.
- Consumption (Economics) -- Europe, Eastern -- History -- 20th century.