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This is a reproduction of the first [etc.] advertisement of a series appearing in newspapers along the lines of the Illinois Central System
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- Physical
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- Format
- Books
- Language
- English
- Contributors
- Publication
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- [Chicago] : [Illinois Central Railroad Co.], [1938-1942]
- Physical Details
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- 45 sheets : illustrations ; 36 cm
- OCLC
- ocn820359461
- Size of the individual sheets varies.
- Signed: J.L. Beven, president.
- Dated except of the first five reproductions.
- Includes an authographed letter of J. L. Beven to W.M. Smith, Librarian, Library of the University of Wisconsin, Madison, Wisconsin. Dated January 10, 1940.
- "All this is by way of calling attention to the fact that the custom of monthly institutiunal advertising by Illinois Central presidents is now in its twentieth year. It was started when railroads reasumed operations under their own financial responsibility in September, 1920. Today its continuity makes it a landmark in the history of public relations advertising."--J.L. Beven's letter.