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IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps
- Author / Creator
- Available as
- Online
- Physical
- Summary
-
Presents a guide to effective marketing practices for iPhone and iPad applications.
Details
Checking for availability...
- Creator
- Jeffrey Hughes
- Format
- Books
- Language
- English
- Publication
-
- Indianapolis, Ind. : Que, [2010]
- ©2010
- Physical Details
-
- xi, 294 pages : illustrations ; 23 cm
- ISBNs
- 128256305X, 9780789744272, 0789744279, 0789744902, 0789744929, 9786612563058, 0789744880
- OCLC
- ocn496950397, ocn606556227, on1027206523
- Includes index.
- Your marketing message -- Delivering your message -- Pricing your iPhone/iPad app -- Implement a marketing plan/launch your app -- Your iPhone and iPad app marketing strategy : grand slam or base its -- Wha makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your apps -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad apps for corporate marketing