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The one-day marketing plan : organizing and completing a plan that works
- Author / Creator
- Available as
- Physical
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- Creator
- Roman G. Hiebing Jr. and Scott W. Cooper
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Third edition
- New York : McGraw-Hill, [2004]
- ©2004
- Physical Details
-
- xx, 323 pages ; 28 cm
- ISBNs
- 0071395229, 9780071395229
- OCLC
- ocm54677554
- Includes index.
- The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation