Part 1 : Understanding assumptions : art and society ; Art of Donald McGill / George Orwell ; Playboy's doctrine of male / Harvey Cox ; Las Vegas (what?) Las Vegas (can't hear you! too noisy) Las Vegas!! / Tom Wolfe ; Sade heart at the supermarket / Randall Jarrell ; A&P / John Updike ; Hunger artist / Franz Kafka ; Shall I compare thee to a summer's day? / William Shakespeare -- Part 2 : Understanding implications : art and behavior ; Child market / David Riesman, Nathan Glazer, Reuel Denney ; Comics / Marshall McLuhan ; Uncle Remus and the malevolent rabbit / Bernard Wolfe ; Who killed King Kong? / X. J. Kennedy ; Circus / Katherine Anne Porter ; Bride of Frankenstein / Edward Field -- Part 3 : Uses of evidence : art and popular art ; Art and society / Herbert Read ; Music of sound, or, the Beatles and the beatless / Joan Peyser ; Beatles illustrated lyrics / Reed Whittemore ; Rock lyrics are poetry (maybe) / Robert Christgau ; Shadow and the act / Ralph Ellison ; And now let's hear it for the Ed Sullivan show / Donald Barthelme -- Appendix : Perceptive rewriting : assumptions, evidence and implications ; "Love comic's" view of romance (draft one) / Jeanne Reynolds ; (Draft two : revised first paragraph) ; (Draft three)