Website Search
Find information on spaces, staff, and services.
Find information on spaces, staff, and services.
This work examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how ...
This work examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. In the second edition, there is now a strong focus on the part played by women in modern advertising, both as consumers and workers in the industry. Discussions have been expanded to include sexuality in advertising, new media, global advertising, and controversial issues. The author has written a new chapter on the last ten years of advertising, what has been called the "Lost Decade," and covers the economics of advertising, the new digital interactive media, and global/international advertising.