Design is how it works : how the smartest companies turn products into icons

Author / Creator

Greene, Jay

Available as

Physical

Summary

Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene il...

Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry.--[book jacket]

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