Introduction: Why Marshall Field's matters -- From the farm to the city : making of a merchant -- Growth and rebirth : Field, Leiter & Company -- Fire and survival : aftermath of the Great Chicago Fire -- Change and philanthropy : the merchant's final years -- Continuing the vision : the John Shedd years -- Progress and despair : the Great Depression and the World's Fair -- From the city to the suburbs : the changing face of retail -- A child's dream : Christmas at Field's -- Winds of change : BATUS and Target -- An icon vanishes : the coming of Macy's