The change election : money, mobilization, and persuasion in the 2008 federal elections

Available as

Online

Physical

Summary

The 2008 election was an extraordinary event that represented change at many levels. The candidates' innovative campaigns changed how funds were raised , how voters were mobilized, and how messages...

The 2008 election was an extraordinary event that represented change at many levels. The candidates' innovative campaigns changed how funds were raised , how voters were mobilized, and how messages were communicated through advertising and the Internet. Parties and interest groups played their own important role in this historic election. In The Change Election, David Magleby assembles a team of accomplished political scientists to provide and in-depth analysis of this groundbreaking presidential election. Through a set of compelling case studies, these scholars examine the competition for votes in a dozen competitive House and Senate contests and in the race for the White House in five states: Ohio, North Carolina, New Hampshire, Colorado, and New Mexico. Backed by a wealth of data and extensive interviews, the contributors provide an up-close look at the interactions of candidates' individual skills and personalities with the larger political forces at work in the election year. This book offers insights into the rapidly evolving organizational and technical aspects of campaigning. Building on a tested methodology, The Change Election explores the interplay of money and electioneering. Magleby builds on more than a decade of prior studies to show the ways participants in our electoral process have adapted to statutory and judicial decisions and how the 2008 election has the potential to transform American electoral politics.

Show More