The change election : money, mobilization, and persuasion in the 2008 federal elections

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  • Creator edited by David B. Magleby
  • Format Books
  • Contributors
  • Publication Philadelphia, Pa. : Temple University Press, 2011.
  • Physical Details
    • xvi, 318 pages ; 24 cm
  • ISBNs 9781439903384, 1439903387, 9781439903391, 1439903395, 9781439903407, 1439903409
  • OCLC ocn613311341


  • The 2008 election was an extraordinary event that represented change at many levels. The candidates' innovative campaigns changed how funds were raised , how voters were mobilized, and how messages were communicated through advertising and the Internet. Parties and interest groups played their own important role in this historic election. In The Change Election, David Magleby assembles a team of accomplished political scientists to provide and in-depth analysis of this groundbreaking presidential election. Through a set of compelling case studies, these scholars examine the competition for votes in a dozen competitive House and Senate contests and in the race for the White House in five states: Ohio, North Carolina, New Hampshire, Colorado, and New Mexico. Backed by a wealth of data and extensive interviews, the contributors provide an up-close look at the interactions of candidates' individual skills and personalities with the larger political forces at work in the election year. This book offers insights into the rapidly evolving organizational and technical aspects of campaigning. Building on a tested methodology, The Change Election explores the interplay of money and electioneering. Magleby builds on more than a decade of prior studies to show the ways participants in our electoral process have adapted to statutory and judicial decisions and how the 2008 election has the potential to transform American electoral politics.


  • Includes bibliographical references and index.


  • A change election / David B. Magleby -- How the 2008 elections were financed / David B. Magleby -- Elections as team sports: spending by candidates, political parties, and interest groups in the 2008 election cycle / David B. Magleby -- Voter mobilization in the 2008 presidential election / Michael P. McDonald and Thomas F. Schaller -- The conditional party teams of the 2008 North Carolina federal elections / Eric S. Heberlig, Peter L. Francia , and Steven H. Greene -- Shifting granite: New Hampshire's change from largely republican to largely democratic over two election cycles / Dante J. Scala -- The battle for Ohio in 2008: the politics of pragmatism / Daniel Coffey ... [et al.] -- Colorado: democrats expand their base and win unaffiliated voters / Robert J. Duffy, Kyle L. Saunders, and Joshua Dunn -- Moving from red to blue: the 2008 New Mexico presidential, senate, and first congressional district races / Michael S. Rocca ... [et al.] -- Continuity and change in the 2008 federal elections / David B. Magleby
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