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Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Paul Gillin
- Format
- Books
- Language
- English
- Publication
-
- Fresno, CA : Quill Driver Books, [2009]
- ©2009
- Physical Details
-
- xxv, 290 pages ; 23 cm
- ISBNs
- 9781884956850, 1884956858
- OCLC
- ocn228368315
- Includes bibliographical references and index.
- Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change