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The fundamentals of marketing
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Edward Russell
- Format
- Books
- Language
- English
- Publication
-
- Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, [2010]
- ©2010
- Series
- Physical Details
-
- 191 pages : illustrations (chiefly color) ; 23 cm
- ISBNs
- 9782940373727, 2940373728
- OCLC
- ocn470882873
- Includes bibliographical references.
- The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing