Introduction: a matter for experts -- The growth of Broadway, the emergence of the PMC -- Brave New York : nowhere to go but up -- The show business -- Who were the PMC? -- Meet the experts -- Where the actors stood : the actors' strike -- The problem of nerves -- Dim shadows : pre-PMC consciousness -- Modern men and modern nerves -- Gillette as Sherlock Holmes, super expert -- Fitch and the psychological moment -- Neurasthenics caught on Kodak -- Muckraking the playing field : emerging PMC class consciousness -- The freshest kids in town -- Fair play : The college widow, Strongheart, and Brown of Harvard -- Sweepings from the muckrakes : The lion and the mouse -- Strikers, gentlemen, and toughs : The boss -- A size thirteen collar : musicals and PMC class consciousness -- The musical : pre-post-mortem -- The providences of God : The Sultan of Sulu -- Musicals grow up for a moment : the princess shows -- Showing a class how to move : the castles -- System and farce : emerging PMC habitus -- Cohan as super model, positive and negative -- F.W. Taylor : a scientific call for PMC -- Losing and making a fortune : Brewster's millions -- Grant Mitchell : PMC poster boy -- Humbugging prelude : Get-Rich-Quick Wallingford -- Mitchell on the rise : it pays to advertise -- PMC apotheosis : a tailor-made man -- Conclusion : business as usual -- Clarence : leading the U.S. safely into the 1920s -- Freud and the PMC -- O'Neill and psychological capital -- Other cures for nerves : a look at the 1920s -- Postscript : the return of the tailor-made man