Introduction : delineating the contours of the Oprah culture industry / Kimberly Springer -- Oprah the woman, Oprah the empire. Beginnings with O / John Howard -- "I'm everywoman" : Oprah Winfrey and feminist identification / Jennifer L. Rexroat -- New age soul : the gendered translation of new age spirituality on The Oprah Winfrey show / Karlyn Crowley -- Contesting the Oprah experts. Post(ed)structuralism? : Oprah's message boards, soul stories, and the everyday lives of women / Sherra Schick -- Oprah para mujeres Chicanas : a survey of the impact of Oprah's message on Chicanas / Adriana Katzew and Lilia de Katzew -- Confessions from at-risk teens : abstinence, the social construction of promiscuity, and The Oprah Winfrey show / Katherine Gregory -- Oprah goes to Africa : philanthropic consumption and political (dis)engagement / Heather Laine Talley and Monica J. Casper -- The Oprahfication of media. Oprah and the new news / Kathleen Dixon and Kacie Jossart -- The Oprahfication of 9/11 : September 11, the war in Iraq, and The Oprah Winfrey show / Jaap Kooijman -- From the Nobel to Oprah : Toni Morrison, body politics, and Oprah's book club / Edith Frampton -- Lost in translation : irony and contradiction in Harpo's production of Zora Neale Hurston's Their eyes were watching God / Trystan T. Cotten