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Twitterville : how businesses can thrive in the new global neighborhoods
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Shel Israel
- Format
- Books
- Language
- English
- Publication
-
- New York, N.Y. : Portfolio, 2009
- Physical Details
-
- xii, 306 pages ; 22 cm
- ISBNs
- 9781591842798, 1591842794
- OCLC
- ocn318411525
- Includes index.
- James Buck gets out of jail and inspires this book -- How it started. A Pinot kills Odeo ; Showtime ; Dell's parallel avenues ; Why Comcast cares ; Customers take control -- What they're doing. The Twitterville marketplace ; Global companies, local touch ; Seeing the wizard ; B2Bs are people, too ; Small business, big footprint ; Personal branding ; Braided journalism ; Conversations with constituents ; Goodwill fund-raising ; Dark streets -- How and why. Tips, metrics, and finer points ; Global neighborhoods -- Getting started