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The design of business : why design thinking is the next competitive advantage
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Roger Martin
- Format
- Books
- Language
- English
- Publication
-
- Boston, Mass. : Harvard Business Press, [2009]
- ©2009
- Physical Details
-
- xiii, 191 pages : illustrations ; 22 cm
- ISBNs
- 9781422177808, 1422177807
- OCLC
- ocn317453357
- Includes bibliographical references and index.
- The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker