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The 12 secrets of persuasive argument
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Ronald J. Waicukauski, Paul Mark Sandler, and JoAnne A. Epps
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Chicago : American Bar Association, [2009]
- ©2009
- Physical Details
-
- x, 241 pages ; 18 cm
- ISBNs
- 9781604425949, 1604425946
- OCLC
- ocn429473830
- Includes bibliographical references and index.
- Secret 1 : focus on your goal -- Secret 2 : tailor your argument to the decision-maker -- Secret 3 : cultivate ethos -- Secret 4 : base your argument on reasons -- Secret 5 : build with evidence, law, and policy -- Secret 6 : appeal to emotion -- Secret 7 : use the best medium for the message -- Secret 8 : strategically arrange your arguments -- Secret 9 : argue with style -- Secret 10 : use delivery to enhance communication -- Secret 11 : engage your listener -- Secret 12 : immunize and refute opposing points