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Social psychology of consumer behavior

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Social psychology of consumer behavior

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Creator: edited by Michaela Wänke
Format: Books
Language: English
Contributors: Wänke, Michaela
Series: Frontiers of social psychology
Physical Details: ix, 396 pages : illustrations ; 24 cm
ISBNs: 9781841694986, 1841694983
OCLC: ocn271105293

Includes bibliographical references and index.

Subjects

Consumer behavior.
Consumer behavior -- Psychological aspects.
Consumers -- Psychology.
Social psychology.

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Social psychology of consumer behavior

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