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Maxwell Motor and the making of Chrysler Corporation
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Anthony J. Yanik
- Format
- Books
- Language
- English
- Publication
-
- Detroit : Wayne State University Press, [2009]
- ©2009
- Series
- Physical Details
-
- xi, 189 pages : illustrations ; 24 cm
- ISBNs
- 9780814334232, 0814334237
- OCLC
- ocn260231136
- Includes bibliographical references (pages 171-185) and index.
- Prologue to the founding of Maxwell-Briscoe -- The formation of the Maxwell-Briscoe Company -- Maxwell-Briscoe's rapid rise in the marketplace -- Maxwell-Briscoe's failed merger attempts -- Maxwell-Briscoe as a division of the United States Motor Company -- The dissolution of the U.S. Motor Company -- Walter Flanders and the new Maxwell organization -- Bankers select Walter P. Chrysler to save Maxwell -- Maxwell Corporation reorganized as Chrysler Corporation -- Briscoe, J.P. Maxwell, Flanders, and W.P. Chrysler in later years