Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way

Author / Creator

Marcus, Leonard S., 1950-

Available as

Physical

Summary

Presents a history of Golden Books, discussing how it was founded in the midst of World War II, providing quality books at inexpensive prices, and used innovative writers and marketing techniques t...

Presents a history of Golden Books, discussing how it was founded in the midst of World War II, providing quality books at inexpensive prices, and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

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