1. Designing qualitative research / Uwe Flick -- 2. Doing interviews / Steiner Kvale -- 3. Doing ethnographic and observational research / Michael Angrosino -- 4. Doing focus groups / Rosaline Barbour -- 5. Using visual data in qualitative research / Marcus Banks -- 6. Analyzing qualitative data / Graham Gibbs -- 7. Doing conversation discourse and document analysis / Tim Rapley -- 8. Managing quality in qualitative research / Uwe Flick