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A preface to marketing management

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A preface to marketing management

Author / Creator: Peter, J. Paul
Available as: Physical

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Creator: J. Paul Peter, James H. Donnelly, Jr
Format: Books
Language: English
Contributors: Donnelly, James H
Series: Irwin/McGraw-Hill series in marketing
Physical Details: xiv, 280 pages : illustrations (some color) ; 26 cm
ISBNs: 0072466588, 9780072466584, 0071198717, 9780071198714, 0072834811, 9780072834819
OCLC: ocm48892912

Includes bibliographical references and indexes.

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Marketing -- Management.

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A preface to marketing management

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