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The secret to GE's success
- Author / Creator
- Available as
- Physical
Details
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- Creator
- William E. Rothschild
- Format
- Books
- Language
- English
- Publication
-
- New York : McGraw-Hill, [2007]
- ©2007
- Physical Details
-
- xvi, 293 pages : illustrations ; 24 cm
- ISBNs
- 0071475931, 9780071475938
- OCLC
- ocm71275482
- Includes bibliographical references (pages 271-274) and index.
- Living better with electricity : GE's first stage, 1879 to 1939, Edison-Swope/Young -- Selecting the wrong technology -- Becoming the leader -- Seeking advice and sharing the wealth -- Staying # 1 -- Diversification and decentralization : GE's second stage, 1940 to 1970, Wilson/Borch -- Winning the war -- Decentralized growth -- Professional management -- The conversion of Ronald Reagan -- GE can do anything it wants to do -- Portfolio leadership : GE's third stage, 1971-to 2001, Borch/Welch -- Admitting mistakes -- Pruning and divesting -- Nothing is sacred -- GE's cultural revolution -- Back to the future : GE's fourth stage, 2001 to present, Immelt -- Go big! -- More cultural changes -- Success factors