Includes bibliographical references (pages 301-311) and index.
Enchanted commodities -- From ashes to cyborgs : the era of reconstruction (1945-1960) -- Millennial Japan : intimate alienation and new age intimacies -- Mighty Morphin Power Rangers : the first crossover superheroes -- Fierce flesh : sexy schoolgirls in the action fantasy of Sailor Moon -- Tamagotchi : the prosthetics of presence -- Pokémon : getting monsters and communicating capitalism -- "Gotta catch 'em all" : the Pokémonization of America (and the world)