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The Rexall story : a history of genius and neglect
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Mickey C. Smith
- Format
- Books
- Language
- English
- Publication
-
- New York : Pharmaceutical Products Press, [2004]
- ©2004
- Physical Details
-
- xxi, 175 pages : illustrations, maps ; 23 cm
- ISBNs
- 9780789024725, 0789024721, 9780789024732, 078902473X
- OCLC
- ocm55634426
- Includes bibliographical references (pages 171-172) and index.
- The genius of Louis Liggett: how it all began -- "Dear Pardner" -- The sense of family and its effects: Rexall retirees speak -- The genius of Rexall product -- The genius of Rexall price -- The genius of Rexall place -- The genius of Rexall promotion -- Justin Dart: a new era of genius -- The end of the Rexall era -- Conclusion
Subjects
- Liggett, Louis, -1946.
- Rexall Drug Company -- History.
- United Drug Company -- History.
- United-Rexall Drug, Inc.
- Rexall Drug and Chemical Company -- History.
- Dart Industries -- History.
- Rexall Drug Company.
- United Drug Company.
- Rexall Drug and Chemical Company.
- Dart Industries.
- Drugstores -- United States -- History.
- Drug Industry -- history -- United States.
Medical Subject Heading
- Pharmacies -- history -- United States.
Medical Subject Heading
- Marketing -- history -- United States.
Medical Subject Heading