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Must-win battles : how to win them, again and again
- Author / Creator
- Available as
- Online
- Physical
Details
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- Creator
- Peter Killing, Thomas Malknight, with Tracey Keys
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Upper Saddle River, N.J. : Wharton School Pub., [2006]
- ©2006
- Physical Details
-
- xiv, 252 pages : illustrations ; 24 cm
- ISBNs
- 0131990497, 0132716348, 1281068357, 9786611068356, 0132459582, 9780131990494, 0132055066
- OCLC
- on1027206525, ocn137284056, ocm62085365
- Includes index.
- The MWB journey -- Preparing the journey -- Understanding your starting conditions -- What does it take to lead an MWB journey? -- Engaging the team -- Opening windows: sharing perspectives and realities -- Defining the battles: colliding to decide -- Committing to one agenda: breaking the silos -- Making it happen -- Engaging the organization -- From tent to tent: the Unilever Ice Cream journey -- Lessons from MWB journeys won and lost