Website Search
Find information on spaces, staff, and services.
Catalog Search
Books
Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed
- Author / Creator
- Available as
- Physical
Details
Checking for availability...
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Boston, Mass. : Harvard Business School Press, [2006]
- ©2006
- Physical Details
-
- xviii, 230 pages : illustrations ; 24 cm
- ISBNs
- 9781591397625, 1591397626
- OCLC
- ocm61151453
- Includes bibliographical references and index.
- Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges