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Pachangas : borderlands music, U.S. politics, and transnational marketing
- Author / Creator
- Available as
- Online
- Physical
Details
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- Creator
- by Margaret E. Dorsey
- Format
- Books
- Language
- English
- Publication
-
- First edition
- Austin : University of Texas Press, 2006
- Physical Details
-
- x, 235 pages : illustrations ; 23 cm
- ISBNs
- 0292706901, 9780292706903, 9780292709614, 0292709617, 0292796269, 9780292796263
- OCLC
- ocm60401967, ocm70053493, ocn614978296
- Includes bibliographical references (pages [207]-222) and index.
- Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity